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Toys & Games in China

Toys & Games in China

Summary

Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
- The Chinese toys & games market had total revenues of $23,129.1m in 2018, representing a compound annual growth rate (CAGR) of 15.8% between 2014 and 2018.
- Hypermarkets, supermarkets And hard discounters account for the largest proportion of sales in the Chinese toys & games market in 2018, sales through this channel generated $2,109.1m, equivalent to 9.1% of the market's overall value.
- Rising incomes and a move towards higher priced toys are contributing to the very strong growth in the Chinese market. The middle class is growing dramatically and therefore the population has more disposable income to spend on toys and games.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in China
- Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games market with five year forecasts

Reasons to Buy

- What was the size of the China toys & games market by value in 2018?
- What will be the size of the China toys & games market in 2023?
- What factors are affecting the strength of competition in the China toys & games market?
- How has the market performed over the last five years?
- How large is China’s toys & games market in relation to its regional counterparts?

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. Has there been any recent merger or acquisitions in recent years?
7.3. What strategies do the leading players follow?
8 Company Profiles
8.1. Alibaba Group Holding Limited
8.2. Kidsland International Holdings Ltd
8.3. Leyou Technologies Holdings Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: China toys & games market value: $ billion, 2014-18
Table 2: China toys & games market geography segmentation: $ billion, 2018
Table 3: China toys & games market distribution: % share, by value, 2018
Table 4: China toys & games market value forecast: $ billion, 2018-23
Table 5: Alibaba Group Holding Limited: key facts
Table 6: Alibaba Group Holding Limited: Annual Financial Ratios
Table 7: Alibaba Group Holding Limited: Key Employees
Table 8: Kidsland International Holdings Ltd: key facts
Table 9: Kidsland International Holdings Ltd: Annual Financial Ratios
Table 10: Kidsland International Holdings Ltd: Key Employees
Table 11: Leyou Technologies Holdings Limited: key facts
Table 12: Leyou Technologies Holdings Limited: Annual Financial Ratios
Table 13: Leyou Technologies Holdings Limited: Key Employees
Table 14: China size of population (million), 2014-18
Table 15: China gdp (constant 2005 prices, $ billion), 2014-18
Table 16: China gdp (current prices, $ billion), 2014-18
Table 17: China inflation, 2014-18
Table 18: China consumer price index (absolute), 2014-18
Table 19: China exchange rate, 2014-18

List of Figures
Figure 1: China toys & games market value: $ billion, 2014-18
Figure 2: China toys & games market geography segmentation: % share, by value, 2018
Figure 3: China toys & games market distribution: % share, by value, 2018
Figure 4: China toys & games market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the toys & games market in China, 2018
Figure 6: Drivers of buyer power in the toys & games market in China, 2018
Figure 7: Drivers of supplier power in the toys & games market in China, 2018
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in China, 2018
Figure 9: Factors influencing the threat of substitutes in the toys & games market in China, 2018
Figure 10: Drivers of degree of rivalry in the toys & games market in China, 2018

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Companies Covered
Alibaba Group Holding Limited
Kidsland International Holdings Ltd
Leyou Technologies Holdings Limited

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