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Retailing in China

Retailing in China

Retailing continued to see steady growth in current value terms in 2019, but growth was slower than in the previous year. With the slowdown of China’s economy and the negative impact seen from the country’s trade war with the US, retailing faced a number of tough challenges at the end of the review period. Nevertheless, e-commerce continued to deliver dynamic double-digit growth with platforms such as Tmall, JD and Suning continuing to invest heavily in the market. Furthermore, the owners of the...

Euromonitor International's Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retailing in China
Euromonitor International
March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Taking an omnichannel approach the key to development
Leading local players seeking out merger and acquisition opportunities
New e-commerce law puts onus on retailers to protect the consumer
Digital membership schemes and data mining
Retailing remains in a strong position as focus shifts to smaller format stores
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Shopping Season Name
618 Shopping Festival
Shopping Season Name
11.11 Shopping Festival
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
Other terminology:
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Government support results in rapid rise in number of convenience stores
Big data as a way to stay ahead
Fresh food offers potential for convenience stores
COMPETITIVE LANDSCAPE
Lawson continues expansion thanks to cooperation with local players
Meiyijia dwarfs the competition with huge network of outlets
Suning enters the market with new proposition
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Discounters disappearing from the market following Suning’s acquisition of Dia
Aldi takes first step into Asia
Discounters under threat as low-price business model fails to take hold
COMPETITIVE LANDSCAPE
Wuyuan leads but sees sales decline
Aldi enters China with new brand image
Pinduoduo business model proving successful
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Discounters GBO Company Shares: % Value 2015-2019
Table 83 Discounters GBN Brand Shares: % Value 2016-2019
Table 84 Discounters LBN Brand Shares: Outlets 2016-2019
Table 85 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Hypermarkets facing mounting competition
Players focus on mini-stores as a way to remain competitive
Operators introduce home delivery services to meet demand for convenience
COMPETITIVE LANDSCAPE
Private label presents opportunities for growth
Yonghui continues to see rapid expansion with focus on premium products
Foreign companies struggle to stay afloat as competition heats up
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 91 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Supermarkets go smart as they adapt to the changing needs of a modern China
Supermarkets use store-front warehouses to provide one-hour deliveries
Unusual and premium imported products enter supermarkets
COMPETITIVE LANDSCAPE
New entrants reign in expansion plans after early promise
Yonghui invests in new Freshippo Mini supermarkets
Ele.me provides delivery service to key players
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Supermarkets GBO Company Shares: % Value 2015-2019
Table 99 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 100 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 101 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Traditional grocery retailers under threat from the expansion of modern retailing
LST platform a potential game changer for mom and pop stores
COMPETITIVE LANDSCAPE
Lyfen invests in online sales as competition mounts
Jujube looks to take advantage of an O2O business model
Changing landscape as retailers look towards modernisation
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Retailers utilising omnichannel approach to remain competitive
Retailers look to create crossovers between the physical and the digital landscape
Fast fashion retailers under pressure as consumers change priorities
COMPETITIVE LANDSCAPE
Uniqlo looking for further expansion due to its success
Heilan Home Co Ltd benefits from focus on domestic brands
Retailers recognise the potential of childrenswear
CHANNEL DATA
Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Store-based retailers losing out as consumers look for discounts online
Offline and online players look towards integration to improve sales
Online players enter the offline marketplace to reach more consumers
COMPETITIVE LANDSCAPE
JD.com expands offline following purchase of large stake in Five Star
Suning looks to win share by offering a more developed retailing experience
5G and the internet of things
CHANNEL DATA
Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Thriving beauty industry supports growth of beauty specialist retailers
Fashion and a rise in eye conditions supports growth of optical goods stores
Chemists/pharmacies cooperate with third party delivery companies
COMPETITIVE LANDSCAPE
Watson modernises as it looks to win back younger consumers
Sephora expands with focus on an omnichannel approach
JD.com launches JD Health as part of its “Pharmacy” plan
CHANNEL DATA
Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Homeowners trade up while smart homes offer strong potential
One-stop shopping concept takes hold
Third- and fourth-tier cities offer strong potential
COMPETITIVE LANDSCAPE
IKEA forms strategic cooperation with Xiaomi
Easyhome benefiting from Alibaba backing
Local player Markor utilising multi-brand strategy to expand its reach
CHANNEL DATA
Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 158 Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Department stores diversify their offer to win back shoppers
O2O business model a feature of modern department stores
Mergers and acquisitions play key role as department stores becomes more consolidated
COMPETITIVE LANDSCAPE
SKP keeps one foot in the past and one in the future
Intime fully embraces the digital world
Smaller players under threat as costs escalate
CHANNEL DATA
Table 160 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Department Stores GBO Company Shares: % Value 2015-2019
Table 163 Department Stores GBN Brand Shares: % Value 2016-2019
Table 164 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Muji pursuing lower price strategy
Rising demand for personal lifestyle products encourages new entrants
Clean, minimal and unified designs help to attract consumers
COMPETITIVE LANDSCAPE
MUMOSO expanding at home and abroad
Miniso forms cooperation with Marvel to much fanfare
Muji’s low-pricing strategy losing favour
CHANNEL DATA
Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 170 Variety Stores GBO Company Shares: % Value 2015-2019
Table 171 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 172 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 173 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Smaller families could pose a challenge to warehouse clubs
Private label key to attracting consumers
Fresh food the way to a shopper’s heart
COMPETITIVE LANDSCAPE
Costco makes strong entry into China with first offline store
Wumart buys controlling share in Metro
Sam’s Club focuses on customer experience as a way to win share
CHANNEL DATA
Table 176 Warehouse Clubs: Value Sales, Outlets and Selling Space 2014-2019
Table 177 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 178 Warehouse Clubs GBO Company Shares: % Value 2015-2019
Table 179 Warehouse Clubs GBN Brand Shares: % Value 2016-2019
Table 180 Warehouse Clubs LBN Brand Shares: Outlets 2016-2019
Table 181 Warehouse Clubs LBN Brand Shares: Selling Space 2016-2019
Table 182 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 183 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Quanjian scandal rocks consumer health direct selling
100-day campaign launched to bring scrutiny to consumer health direct selling
Direct selling employees have heads turned by social commerce
COMPETITIVE LANDSCAPE
Amway looks to win back share through a digital strategy
100-day action hits company sales
Infinitus retains narrow lead but negative media coverage hurts sales
CHANNEL DATA
Table 184 Direct Selling by Category: Value 2014-2019
Table 185 Direct Selling by Category: % Value Growth 2014-2019
Table 186 Direct Selling GBO Company Shares: % Value 2015-2019
Table 187 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 188 Direct Selling Forecasts by Category: Value 2019-2024
Table 189 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Homeshopping under pressure due to competition from e-commerce and the rise of internet TV
China’s ageing population provides solid sales base
Livestreaming presents a new challenge for homeshopping
COMPETITIVE LANDSCAPE
OCJ opens store on Suning.com as part of cooperation agreement
New competition unlikely due to barriers to entry
Happigo to acquire online video platform Mango TV
CHANNEL DATA
Table 190 Homeshopping by Category: Value 2014-2019
Table 191 Homeshopping by Category: % Value Growth 2014-2019
Table 192 Homeshopping GBO Company Shares: % Value 2015-2019
Table 193 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 194 Homeshopping Forecasts by Category: Value 2019-2024
Table 195 Homeshopping Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Smart vending machines a sign of the future
Vending sees greater variety
New technology allows players to track consumer behaviour and manage inventories
COMPETITIVE LANDSCAPE
As vending modernises leading players look for new opportunities
Blind box craze boosts sales through traditional toys and games vending
Ubox extends lead with broad offer
CHANNEL DATA
Table 196 Vending by Category: Value 2014-2019
Table 197 Vending by Category: % Value Growth 2014-2019
Table 198 Vending GBO Company Shares: % Value 2015-2019
Table 199 Vending GBN Brand Shares: % Value 2016-2019
Table 200 Vending Forecasts by Category: Value 2019-2024
Table 201 Vending Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
E-commerce becoming the preferred way of shopping for more consumers
Rural areas offer strong potential for e-commerce
Livestreaming the future of e-commerce?
COMPETITIVE LANDSCAPE
Alibaba acquires Kaola cross-border e-commerce platform
Amazon marketplace exits China due to strong competition
Tmall focuses on B2B operations
CHANNEL DATA
Table 202 E-Commerce by Channel and Category: Value 2014-2019
Table 203 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 204 E-Commerce GBO Company Shares: % Value 2015-2019
Table 205 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 206 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 207 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
WeChat mini-programs changing the face of e-commerce
Consumers embrace social commerce
Retailers investing in the potential of mobile e-commerce
COMPETITIVE LANDSCAPE
Pinduoduo enters cross-border e-commerce with “Duoduo International”
After rapid rise Xiaohongshu is forced to take step back following investigation
Mobile e-commerce benefits from partnerships with internet giants
CHANNEL DATA
Table 208 Mobile E-Commerce: Value 2014-2019
Table 209 Mobile E-Commerce: % Value Growth 2014-2019
Table 210 Mobile E-Commerce Forecasts: Value 2019-2024
Table 211 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Fresh food e-commerce sees surge in demand
E-commerce increasingly used as initial launchpad for new products
Holiday promotions continue to drive growth
COMPETITIVE LANDSCAPE
Miss Fresh benefiting from increase in home cooking
Three Squirrels looks to build on online success with brick-and-mortar outlets
JD.com and Alibaba continue to play strong role in food and drink e-commerce
CHANNEL DATA
Table 212 Food and Drink E-Commerce: Value 2014-2019
Table 213 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 214 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 215 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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