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Media in China

Media in China

Summary

Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Chinese media industry had total revenues of $158.7bn in 2019, representing a compound annual growth rate (CAGR) of 5.5% between 2015 and 2019.
- The advertising segment was the industry's most lucrative in 2019, with total revenues of $84.4bn, equivalent to 53.2% of the industry's overall value.
- Chinese productions still have the biggest share of the TV and movies segments, and the Chinese film industry is forecast to overtake Hollywood very soon.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the China media market by value in 2019?
- What will be the size of the China media market in 2024?
- What factors are affecting the strength of competition in the China media market?
- How has the market performed over the last five years?
- How large is China’s media market in relation to its regional counterparts?

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. Which companies offer substitutes to the main industry?
7.3. Is there any recent or impending regulation that’s having a significant impact on the industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Xinhua Winshare Publishing and Media Co., Ltd
8.3. Publicis Groupe SA
8.4. Tribune Media Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: China media industry value: $ billion, 2015-19
Table 2: China media industry category segmentation: $ billion, 2019
Table 3: China media industry geography segmentation: $ billion, 2019
Table 4: China media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 7: Xinhua Winshare Publishing and Media Co., Ltd: key facts
Table 8: Xinhua Winshare Publishing and Media Co., Ltd: Key Employees
Table 9: Publicis Groupe SA: key facts
Table 10: Publicis Groupe SA: Key Employees
Table 11: Publicis Groupe SA: Key Employees Continued
Table 12: Publicis Groupe SA: Key Employees Continued
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Tribune Media Company: key facts
Table 15: Tribune Media Company: Key Employees
Table 16: China size of population (million), 2015-19
Table 17: China gdp (constant 2005 prices, $ billion), 2015-19
Table 18: China gdp (current prices, $ billion), 2015-19
Table 19: China inflation, 2015-19
Table 20: China consumer price index (absolute), 2015-19
Table 21: China exchange rate, 2015-19

List of Figures
Figure 1: China media industry value: $ billion, 2015-19
Figure 2: China media industry category segmentation: % share, by value, 2019
Figure 3: China media industry geography segmentation: % share, by value, 2019
Figure 4: China media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in China, 2019
Figure 6: Drivers of buyer power in the media industry in China, 2019
Figure 7: Drivers of supplier power in the media industry in China, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2019
Figure 10: Drivers of degree of rivalry in the media industry in China, 2019

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Companies Covered
WPP plc
Xinhua Winshare Publishing and Media Co., Ltd
Publicis Groupe SA
Tribune Media Company

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