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Gardening in Hong Kong, China

Gardening in Hong Kong, China

Indoor plants remained the largest category in horticulture in 2018. Given the extremely built up nature of the urban Hong Kong landscape, local consumers like to buy indoor plants to decorate their homes and to create a sense of the outdoors in their homes. Younger generations in particular often opt for DIY plant kits over other display-ready plants as they are also seeking the fulfilment of growing plants from seedlings and enjoy watching them bud and flower. Moreover, the rising popularity o...

Euromonitor International's Gardening in Hong Kong, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Gardening in Hong Kong, China

Headlines
Prospects
DIY Plant Kits Provide Décor Elements and Sense of Fulfilment
New Fertiliser Format Provides Greater Efficiency
Organic Soil Embraced for Its Purity
Competitive Landscape
Merlinder Retains Category Lead Thanks To Its Plantmate Brand
Brighten Floriculture Remains Popular
Despite Strength of Private Label, Premiumisation Is Also Taking Place
Category Data
Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Executive Summary
Nano Apartments Have A Significant Influence on the Home and Garden Market
Eco-friendliness and Health-consciousness Current Trends
Home and Garden Market Remains Highly Competitive and Fragmented in Hong Kong
Home and Garden Specialist Retailers Remains the Largest Distribution Channel
Home and Garden Products Set To Achieve Steady Value Growth Over the Forecast Period
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Distribution of Home and Garden by Format: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format and Category: % Value 2018
Table 14 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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