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Gardening in China

Gardening in China

Gardening is still in an emergent phase in China, with a small market size and low per capita spending. While a low base led to dynamic growth in the final year of the review period, the potential for ongoing expansion is limited by the character of urban living in China. The majority of China’s urban population live in apartments with no gardens. Ongoing urbanisation, therefore, presents notable challenges to players in gardening. However, it should also be noted that there is little tradition...

Euromonitor International's Gardening in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Gardening in China

Headlines
Prospects
Gardening in An Emergent Phase in China
Gardening Benefits From Awareness of Health and Aesthetics
E-commerce Becoming A Major Channel
Competitive Landscape
Very Fragmented Market
Local Brands and International Brands Compete in Different Price Bands
Zhejiang Hongyue Horticultural Corp Remains the Top Player
Category Data
Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Executive Summary
Home and Garden Sees Slower Growth
Demand for Smarter and Greener Homes Offers Potential
Home and Garden Is Fragmented But Sees Ongoing Consolidation
Multi-channel A Strategic Focus for Manufacturers
Home and Garden Set To See Stable Growth
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Distribution of Home and Garden by Format: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format and Category: % Value 2018
Table 14 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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