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China Mengniu Dairy Co Ltd in Packaged Food (World)

China Mengniu Dairy Co Ltd in Packaged Food (World)

Mengniu is the fifth largest dairy player in the world, with robust sales performance in China. However, the company faces fierce competition from other domestic players such as Yili and Junlebao. Besides strengthening key brands, Mengniu explores new growth opportunities in fresh milk and cheese. It also entered premium baby food by acquiring Bellamy’s Australia Ltd, which gives rise to its influence in Asia Pacific.

Euromonitor International’s China Mengniu Dairy Co Ltd in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Introduction
State of Play
Exposure to Future Growth
Competitive Positioning
Dairy
Baby Food
Key Findings
Appendix

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