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China Beer and Cider Market Insights 2020 - Key Insights and Drivers behind the Beer and Cider Market Performance

China Beer and Cider Market Insights 2020 - Key Insights and Drivers behind the Beer and Cider Market Performance


The Chinese economy continued to expand in 2019, buoyed by booming tourism, rising exports, and increasing private investment. Moreover, per capita disposable income also increased by 8.9% in nominal terms during the year. These factors positively impacted the demand for beer and ciders in the country. However, GDP growth in China decelerated from 6.6% in 2018 to 6.1% in 2019, weakened by its trade disputes with the U.S.

China Beer and Cider Market Insights 2020 report provides a complete overview of the China Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.


Covering total market (On and Off-Premise) the report details -
- 2014-2019 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2020 forecasts.
- Value by distribution channel 2013-2019, with 2020 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.

Reasons to buy

- Gain an in-depth understanding of the dynamics and structure of the China Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the China Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents
1. Introduction - Understanding Market Context
Executive Summary
Alcoholic Beverages Industry Snapshot
2020 Beer and Cider Volume Outlook
2020 Beer and Cider Value Outlook
Impact of COVID-19 on Beer and Cider
Enablers and Inhibitors of Growth
2. Category and Segment Insight - Identifying Growth Opportunities
Beer and Cider Volume and Value Growth Projections
Category Performance
Beer and Cider Types - Winners and Losers
Brand Vs Private Label Dynamics
Price Segment Dynamics
Flavor Dynamics
Craft Dynamics
Alcoholic Strength Dynamics
Beer Emerging Trends and Opportunities
Cider Emerging Trends and Opportunities
Key Drivers of Change Across Beer and Cider
3. Company and Brand Insight - The Competitive Landscape Defined
Leading Company Volume and Value
Leading Beer and Cider Companies
Brand and Private Label Trends - Beer
Brand and Private Label Trends - Cider
Best in Category Brand Performance
4. Distribution Insight - Attractive Routes to Market
Sub-Channel Evolution in Beer and Cider
Price Point Analysis
5. Consumer Insight - Who, What, When, Where and Why
Key Drivers Impacting Beer and Cider Consumption
Trend Analysis
Strategic Issues Map
6. Recommendations - White Spaces and Innovation Opportunities Across the Consumer Value Chain
Highest Growth Segments
Actionable Insights
7. Appendix and Definitions

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Report Title: China Beer and Cider Market Insights 2020 - Key Insights and Drivers behind the Beer and Cider Market Performance

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Companies Covered
China Resources Snow Breweries Ltd
AB InBev China Investment Co Ltd
Yanjing Brewery
Henan Jinxing Brewery
Carlsberg China
Chongqing Brewery
Zhujiang Beer Group