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Broadcasting and Cable TV in China

Broadcasting and Cable TV in China

Summary

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The biotechnology market consists of the development, manufacturing, and marketing of products based on advanced biotechnology research.
- The Chinese broadcasting & cable TV market had total revenues of $45.2bn in 2019, representing a compound annual growth rate (CAGR) of 0.5% between 2015 and 2019.
- The TV Advertising segment was the market's most lucrative in 2019, with total revenues of $25.7bn, equivalent to 56.9% of the market's overall value.
- Chinese streaming platforms such as iQiyi, majority-owned by Baidu; Alibaba-owned Youku; and Tencent Video have gained audiences in China and slowed growth experienced by traditional state-owned broadcasters.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the China broadcasting & cable tv market by value in 2019?
- What will be the size of the China broadcasting & cable tv market in 2024?
- What factors are affecting the strength of competition in the China broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up China's broadcasting & cable tv market?

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. China Central Television
8.2. Shanghai Media Group
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: China broadcasting & cable tv market value: $ billion, 2015-19
Table 2: China broadcasting & cable tv market category segmentation: $ billion, 2019
Table 3: China broadcasting & cable tv market geography segmentation: $ billion, 2019
Table 4: China broadcasting & cable tv market value forecast: $ billion, 2019-24
Table 5: China Central Television: key facts
Table 6: China Central Television: Key Employees
Table 7: Shanghai Media Group: key facts
Table 8: Shanghai Media Group: Key Employees
Table 9: China size of population (million), 2015-19
Table 10: China gdp (constant 2005 prices, $ billion), 2015-19
Table 11: China gdp (current prices, $ billion), 2015-19
Table 12: China inflation, 2015-19
Table 13: China consumer price index (absolute), 2015-19
Table 14: China exchange rate, 2015-19

List of Figures
Figure 1: China broadcasting & cable tv market value: $ billion, 2015-19
Figure 2: China broadcasting & cable tv market category segmentation: % share, by value, 2019
Figure 3: China broadcasting & cable tv market geography segmentation: % share, by value, 2019
Figure 4: China broadcasting & cable tv market value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the broadcasting & cable tv market in China, 2019
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in China, 2019
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in China, 2019
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in China, 2019
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in China, 2019
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2019

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Companies Covered
China Central Television
Shanghai Media Group

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