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Bleach in China

Bleach in China

Given moderate demand and low frequency of use in daily life, bleach posted a slight slowdown in growth in 2018. The main usage of bleach in China is for household cleaning and laundry care. Nevertheless, for laundry care, it faces strong competition from colour safe laundry bleach, which is specifically designed for clothes, especially coloureds. When it comes to household cleaning, for example of surfaces and toilets, many consumers prefer surface care products such as toilet liquids and in-ci...

Euromonitor International's Bleach in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Bleach Sees Growth Slow Slightly in 2018
Average Unit Price Rises in Current Terms
Competitive Landscape
Shanghai Hutchison Whitecat Remains the Leading Player
Bleach Tends To Be A Regionalised Category
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care Registers Stable Current Value Growth in 2018
Product Improvement A Key Trend in Home Care
Guangzhou Liby Enterprise Group Remains the Leading Player
Differentiated Home Care Products Are Introduced Based on Local Needs
Value Growth Set To Slow Further Over the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Summary 1 Research Sources

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Report Title: Bleach in China

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