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Consumer Values and Behaviour in Hong Kong, China

Consumer Values and Behaviour in Hong Kong, China

This report visually explores everyday habits and behaviours that reflect consumers' beliefs andvalues, linking behavioural trends with purchase and consumption habits in Hong Kong, China.


Euromonitor's Consumer Values and Behaviour in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Scope
Consumer values and behaviour in Hong Kong, China
Busy urban consumers are more willing to spend money to save time than the global average
Trying new products and services appeals more to older generations
Baby boomers ahead of all other generations with their financial priorities and attitudes
Outlook on working less and shifting more activities online less optimistic than global
Consumers more inclined to shift to in-person activities in the future
Baby boomers more optimistic about their future
Future outlook positive for more community engagement
Impact of climate change a concern for Hong Kong residents
Baby boomers more concerned about impact of climate change over next five years
High levels of activity among all generations for virtual connections
Good air quality is important for Hong Kong residents
Easy access to public transport key to 40% of respondents
Much higher percentage choose to eat food from out of home than global average
Lack of time biggest barrier to cooking at home
Younger generations have less time to devote to cooking
Consumers look for healthy ingredients in the foods they eat
Work-life balance top priority for older generations; Generation Z want to set own hours
Earnings more important than job security for younger generations
Baby boomers want to simplify their lives and feel under most pressure to get things done
Nearly 80% of baby boomers regularly socialise online
High percentage of respondents shop as a leisure activity weekly
Generation Z do not go to the cinema as much as other generations do
Over a quarter of respondents take a group fitness class 1-2 times a week
Baby boomers are focused on regular exercise of all types
Generation Z not as active as older generations in looking after their wellbeing
Nearly 70% of respondents are worried about impact of climate change
Consumers not as actively engaging in green behaviours as global average
Respondents less likely to use sustainable packaging than global average
Hong Kong consumers prefer to buy from brands that support issues they value
Price is important, but buying less to afford higher quality also important
Consumers would rather buy less to afford higher-quality items
Consumers are cutting back on unnecessary purchases
Baby boomers more willing to purchase second-hand/previously-owned items
Consumers prefer to purchase large consumer electronics in store rather than online
Baby boomers prefer to use their computer or tablet for most purchases
Consumers focus on increasing spending on their health and wellbeing
Baby boomers more focused on increasing spending on their health and wellness
Generation Z focus on increasing savings, while baby boomers expect to spend more
Managing privacy settings and protecting personal data biggest concern
Baby boomers highly engaged with online technology
36% of respondents interact with company/brand social media posts
Millennials most likely to follow company/brand social media posts
Most frequent activity on a mobile device is making an in-store payment
75% of baby boomers are regular users of online banking services

Report Title: Consumer Values and Behaviour in Hong Kong, China


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