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Mobile Phones in China

Mobile Phones in China

Significantly impacted by the effects of the pandemic in early 2020, smartphone sales in China experienced a notable slump due to the initial lockdown and delayed purchases due to lower consumer confidence and economic uncertainty. Heading into 2021 with resumed economic activity and an increasing vaccination rate, local consumers have grown accustomed to the “new normal” and are returning to making purchases of various electronics including smartphones, resulting in a healthier performance, alt...

Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Mobile Phones in China

MOBILE PHONES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smartphone sales partially recover in 2021 following the normalisation of COVID-19
The fall of Huawei Technologies contrasts with the rise of its competitors
Multi-brand strategy begins to bear fruit for BBK Electronics
PROSPECTS AND OPPORTUNITIES
Replacement purchases to drive smartphones’ prospects in China
Local smartphone manufacturers eye premium segment
Electronics and appliances specialist retailers to remain relevant
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2016-2021
Table 2 Sales of Mobile Phones by Category: Value 2016-2021
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 4 Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
Table 6 NBO Company Shares of Mobile Phones: % Volume 2017-2021
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2021
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
Table 10 Forecast Sales of Mobile Phones by Category: Value 2021-2026
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 15 Sales of Consumer Electronics by Category: Value 2016-2021
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Mobile Phones in China


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