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China Merchants Bank - Competitor Profile

China Merchants Bank - Competitor Profile


GlobalData’s 'China Merchants Bank - Competitor Profile' provides a comprehensive analysis of CMB's private banking and wealth management operations. It offers insights into the company’s strategy and financial performance, including key data on assets under management (AUM). Customer targeting and service propositions are covered, as are product innovation and marketing activities.

Headquartered in Shenzhen, China Merchants Bank (CMB) is one of the leading Chinese private banks, with over 70,000 employees and a service network of more than 1,800 branches worldwide. It operates through three business segments: wholesale financial business; retail financial business; and the other business segment. The bank provides clients with a range of deposits, loans, wealth management, asset custody, finance leasing, investment banking and other banking services, operating both domestically and internationally.


- CMB offers a wide range of wealth services to HNW individuals, families, and entrepreneurs. It specializes in serving high-end clients through tailor-made wealth management solutions and family offices.
- Although CMB has a global presence, China remains its key market, with CMB having branches in more than 60 cities across China. The bank is focusing on growth in international markets by introducing new office locations. In 2019 it opened a new center in London, adding another significant financial center to the bank’s operations.
- CMB reported robust financial performance in 2019, with its operating revenues rising 8.5% in 2019. CMB’s operating revenues increased by 11.08% in Q1 2020 on a year-on-year basis.

Reasons to Buy

- Examine the financial performance, key ratios, and AUM growth of CMB and its private banking business, and benchmark this competitor against other global wealth managers.
- Understand its current strategic objectives and their impact on financial performance.
- Discover CMB's key products and its client targeting strategies and examine whether these have been successful.
- Learn more about its private banking marketing strategy, social media presence, and digital innovations.

Table of Contents
Executive Summary
Financial Performance
Customers & Products
Marketing & Advertising

Report Title: China Merchants Bank - Competitor Profile

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Companies Covered
China Merchants Bank
J.P. Morgan Asset Management
CMB Wealth Management