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Retailing in China

Retailing in China

Due to the COVID-19 pandemic, China experienced an unprecedented halt to economic activity in January and February 2020. The government imposed a series of measures to limit the spread of the virus, including store closures and restrictions on public movement, with most of the country under lockdown. Retailing therefore recorded a current value decline for the first time in many years. However, whilst store-based retailing saw a notable decline, non-store retailing soared, with consumers mainly...

Euromonitor International's Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in China

List Of Contents And Tables

RETAILING IN CHINA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Accelerated adoption of online to offline shopping
Boycotts related to political tensions and rising consumer nationalism
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
6.18 Shopping Festival
11.11 Shopping Festival
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued solid growth, although performances vary depending on location
Meiyijia sustains its lead thanks to its massive outlet network
Accelerated development of contactless and delivery during the pandemic
PROSPECTS AND OPPORTUNITIES
Convenience stores shift their focus to better compete with other grocery retailers
Digital capability is the key focus area
Policy support and capital inflow set to fuel expansion prospects
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounters continues to struggle in China
Private label is the core strategy of discounters, but this is not proving successful
Aldi continues to expand its store network and tests a new format
PROSPECTS AND OPPORTUNITIES
Local retailers are piloting discounter formats
Rising acceptance of private label amongst consumers could offer opportunities
Food and drinks retailers offering soon-to-expire products set to gain popularity
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Little movement in sales as grocery retailers remain open during lockdowns
Accelerated channel shift towards e-commerce amidst the pandemic
RT Mart serves as a fulfilment centre for Alibaba’s Tmall Supermarket
PROSPECTS AND OPPORTUNITIES
Continued scaling down from large hypermarkets
Digitalisation a key success factor in a digital-first environment
Hyperlocal delivery helps hypermarkets to survive
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 impact helps to maintain growth for supermarkets in 2021
JD.com to accelerate expansion plan for SEVEN FRESH
Small format supermarkets gain popularity in high-tier cities
PROSPECTS AND OPPORTUNITIES
O2O will remain an important strategy for supermarkets
Players invest in warehouse-based stores
Digitalisation provides an avenue to success in grocery retailing
CHANNEL DATA
Table 196 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 197 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 198 Supermarkets GBO Company Shares: % Value 2017-2021
Table 199 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 200 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 201 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 202 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 203 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of wet markets rebound after hit from COVID-19 in 2020
Traditional grocery retailers remains highly fragmented
Alibaba and JD.com continue to transform and upgrade mom-and-pop stores
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers declining in popularity amongst the younger population
Community fresh food specialist QianDama set to continue its expansion
Food/drink/tobacco specialists likely to have to turn to e-commerce to survive
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound in 2021, but not to the pre-pandemic level of sales
Sportswear stores benefit from consumers leading healthier lifestyles
COVID-19 bolsters the importance of social media marketing
PROSPECTS AND OPPORTUNITIES
Offline stores serve as experience centres
Nike connects offline and online consumers
Outlet stores in shopping centres offer high value and inventory benefits
CHANNEL DATA
Table 100 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 101 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 102 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 103 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 104 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 105 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 106 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 107 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Signs of recovery, but e-commerce retains some consumers who shifted channels
Leading players leverage consumer loyalty to maintain their positions
JD.com expands its offline presence with experience stores
PROSPECTS AND OPPORTUNITIES
Store-based retailers need to rethink their role after the shift to e-commerce
Omnichannel retailing will be crucial
Leading players to tap into the consumption potential in lower-tier cities
CHANNEL DATA
Table 108 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 109 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 110 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 111 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 112 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 113 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 114 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 115 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chemists/pharmacies maintains solid growth, as the products sold are essential
K-Beauty brands close bricks-and-mortar stores
The Colorist quickly emerges as a strong competitor
PROSPECTS AND OPPORTUNITIES
Hyperlocal delivery services set to continue to grow
Increasing popularity of on-demand delivery will transform offline stores
Optical goods stores set to gradually adopt clicks-and-mortar business model
CHANNEL DATA
Table 116 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 117 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 118 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 119 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 120 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 121 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 122 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 123 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 124 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 125 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 126 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 127 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong rebound in 2021 as consumers still value the in-store experience
One-stop shopping destinations
Fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
Accelerated shift to digital channels and the expansion of retailers’ digital presence
VR set to enhance the purchasing experience
CHANNEL DATA
Table 128 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 129 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 130 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 131 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 132 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 133 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 134 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 135 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 136 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 137 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 138 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 139 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores shows a dynamic rebound in 2021
Beauty products lead recovery in department stores, but other categories follow
Department stores adopt digital strategies
PROSPECTS AND OPPORTUNITIES
Experiential retail spaces provide an opportunity to drive consumer traffic
Omnichannel integration will be imperative for department stores
Department stores eye duty free as a potential growth driver
CHANNEL DATA
Table 140 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 141 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 142 Department Stores GBO Company Shares: % Value 2017-2021
Table 143 Department Stores GBN Brand Shares: % Value 2018-2021
Table 144 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 145 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 146 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 147 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The entry of more players accelerates the growth of variety stores
Social media marketing stimulates e-commerce sales during lockdowns
Omnichannel integration drives development in variety stores
PROSPECTS AND OPPORTUNITIES
IP cobranding will still be seen from players in variety stores
Private traffic will be a key factor for variety stores to achieve customer acquisition
Innovative membership programmes offer a way to stay ahead of the field
CHANNEL DATA
Table 148 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 149 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 150 Variety Stores GBO Company Shares: % Value 2017-2021
Table 151 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 152 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 153 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 154 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 155 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Warehouse clubs thrives in China
Competition intensifies as local players rush into the channel
Sam’s Club eyes major expansion in China
PROSPECTS AND OPPORTUNITIES
Omnichannel strategy remains important to reach more consumers
Exclusivity is core to the business model
CHANNEL DATA
Table 156 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 157 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 158 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 159 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 160 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 161 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 162 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 163 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Little recovery seen for direct selling in 2021
Direct sellers turn to digitalisation to survive the pandemic
Amway focuses on health and nutrition
PROSPECTS AND OPPORTUNITIES
Competition from social commerce set to contribute to decline in the forecast period
Offline gatherings will continue to dominate
CHANNEL DATA
Table 164 Direct Selling by Category: Value 2016-2021
Table 165 Direct Selling by Category: % Value Growth 2016-2021
Table 166 Direct Selling GBO Company Shares: % Value 2017-2021
Table 167 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 168 Direct Selling Forecasts by Category: Value 2021-2026
Table 169 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping continues to decline in 2021
Homeshopping players cooperate with China’s Poverty Alleviation Project
Homeshopping festivals a key strategy
PROSPECTS AND OPPORTUNITIES
Homeshopping players actively expand their business models
Public welfare activities will play a more important role in homeshopping
Diverse shopping methods set to improve the convenience of homeshopping
CHANNEL DATA
Table 170 Homeshopping by Category: Value 2016-2021
Table 171 Homeshopping by Category: % Value Growth 2016-2021
Table 172 Homeshopping GBO Company Shares: % Value 2017-2021
Table 173 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 174 Homeshopping Forecasts by Category: Value 2021-2026
Table 175 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vending maintains growth and has the potential to continue to expand
Toys vending sees dynamic growth
Official policies support development of vending
PROSPECTS AND OPPORTUNITIES
Multiple payment methods will support the growth of vending
Fresh food vending and hotel mini vending machines to see further penetration
Innovative information services offer new uses for vending
CHANNEL DATA
Table 176 Vending by Category: Value 2016-2021
Table 177 Vending by Category: % Value Growth 2016-2021
Table 178 Vending GBO Company Shares: % Value 2017-2021
Table 179 Vending GBN Brand Shares: % Value 2018-2021
Table 180 Vending Forecasts by Category: Value 2021-2026
Table 181 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued channel shift by consumers supports growth of e-commerce
JD’s platform sees expansion, benefiting from crackdown on “picking one from two”
E-commerce giants highlight social responsibility actions
PROSPECTS AND OPPORTUNITIES
Continued growth, with opportunities in areas with limited access to stores
Government to further promote e-commerce development
Heavy investment in logistics to address last-mile delivery challenges
CHANNEL DATA
Table 182 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 183 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 184 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 185 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 186 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 187 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce completely dominates overall e-commerce
Douyin introduces interest-based e-commerce
PROSPECTS AND OPPORTUNITIES
Rise of private traffic
Livestreaming to be regulated
CHANNEL DATA
Table 188 Mobile E-Commerce (Goods): Value 2016-2021
Table 189 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 190 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 191 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 pushes consumers to move online for purchases of food and drink
Pinduoduo leads the online farm-to-table movement
Dingdong and Missfresh both file to go public in 2021
PROSPECTS AND OPPORTUNITIES
Heat of the community group buying model expected to cool down
Buying fresh food online increasingly accepted by older generations
Players will turn to O2O to survive
CHANNEL DATA
Table 192 Food and Drink E-Commerce: Value 2016-2021
Table 193 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 194 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 195 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

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