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China Wine - Market Assessment and Forecasts to 2024

China Wine - Market Assessment and Forecasts to 2024

Summary

GlobalData’s Country Profile report on the wine sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Chinese wine sector is led by the still wine category in both value and volume terms in 2019. The category is also forecast to register the fastest value and volume growth during 2019-2024. Food & drinks specialists is the leading channel in distribution of wine in the country. Yantai Changyu Pioneer Wine Co Ltd, Tonghuagrapewineco.., Ltd and Dynasty Fine Wines Group Limited are the leading companies in the Chinese wine sector.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in volume terms) and private labels (in volume terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers, on-trade and other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: bottle, bag-in-box, carton - liquid, can, stand up pouch and other pack type, closure type for: stopper, screw top, dispenser, crown, lever closure and other closure types, primary outer types for: carton - folding and other outer types.

Scope

- Both per capita consumption and per capita expenditure of wine was higher in China than in the regional level in 2019
- Per capita consumption of still wine was higher in China when compared to sparking wine
- Private label penetration in still wine is higher than sparkling wine category in 2019
- Glass is the most commonly used pack material in the Chinese wine sector
- Still wine is the leading category across the top 10 cities in the country
- “Mid-Lifers” represent the largest subset of the wine sector in China

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents
Reportscope
Executive summary
Part 1:Market Environment
Part 2: Sector Deep Dive
Part 3: Category DeepDive
Part 4: Distribution Analysis
Part 5: Competitive Environment
Part 6: Packaging Analysis
Part 7: City DeepDive
Part 8: Consumergraphics
Part 9: Macroeconomic Analysis
Methodology
Definitions
Appendix

List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison - by value (2014-2024)
Cross-category comparison - by volume (2014-2024)
Per capita consumption (by category), China compared to Asia-Pacific and global levels (in liters), 2019
Fortified wine - value analysis by segment, 2014-2024
Fortified wine - volume analysis by segment, 2014-2024
Sparkling wine - value analysis by segment, 2014-2024
Sparkling wine - volume analysis by segment, 2014-2024
Still wine - value analysis by segment, 2014-2024
Still wine - volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in volume terms) in the wine sector, 2019
Brand shares of top five companies (in volume terms) by category, 2019
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2014-2024
Per capita expenditure (US$), 2014-2024
Wine sales distribution in China - by category (A$ million), 2019
Brand share (in value and volume terms) in the wine sector, 2019
Brand share (in value and volume terms) in the wine sector, by category, 2019
Pack material (in million pack units), 2014-2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014-2024

List of Figures
Value and volume share of China in the global and Asia-Pacific wine sector, 2019-2024
China compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - China, Asia-Pacific, and global, 2014-2024
PCE comparison - China, Asia-Pacific, and global, 2014-2024
Market size and growth analysis by value and volume, wine sector, 2014-2024
Consumers spending pattern in the wine sector
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, fortified wine category, 2014-2024
Market size and growth analysis by value and volume, sparkling wine category, 2014-2024
Market size and growth analysis by value and volume, still wine category, 2014-2024
Share of key distribution channels (in volume terms) - wine, 2019
Key distribution channel share by category (in volume terms), 2019
Leading companies (in volume terms) in the wine sector, 2019
Category-wise consolidation/fragmentation (in volume terms) - wine , 2019
Key pack materials in the Chinan wine sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the Chinan wine sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the Chinan wine sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024

Report Title: China Wine - Market Assessment and Forecasts to 2024


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Companies Covered
Yantai Changyu Pioneer Wine Co Ltd
Tonghuagrapewineco. Ltd
Dynasty Fine Wines Group Limited
Yunnan Shangri-La Winery Co Ltd
Yantai Pengzhu Winery Co Ltd
Félix Solís Avantis SA
China Agri-Industries Holdings Limited(COFCO)
Distell Group Limited
Citic Guoan Wine Co Ltd
China Tontine Wines Group Ltd
E. & J. Gallo Winery
Yunnan Red Winery Goup Co Ltd
Groupe Castel
Dragon Sealwinery Co. Ltd

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