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Retail in China: Coronavirus (COVID-19) Country impact

Retail in China: Coronavirus (COVID-19) Country impact

Summary

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in China.

The lockdown in China and the following path to normality due to the COVID-19 outbreak is expected to wipe of ¥3.0 trillion from the country’s retail market in 2020, causing a 9.5% fall on 2019.
The retail market is forecast to recover in the second half of 2020, as consumers regain confidence and start visiting stores more frequently.

Scope

- Food & grocery retailers and drug stores registered strong growth amid the pandemic as customers stockpiled essentials and hygiene products and refrained from purchasing big ticket items.
- The release of lockdown has fueled the appetite of wealthy Chinese consumers to spend again on luxury goods - particularly if they postponed these purchases over Chinese New Year.

Reasons to buy

- Use our revised market forecasts out to 2024 to understand how the Chinese retail market will perform.
- Use our in-depth analysis to review how key retailers have responded to COVID-19.
- Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Table of Contents
Executive Summary
Market forecasts
Consumer behaviour
Retailer themes and responses
Market forecasts
Headlines
Total retail market vs. pre-COVID-19 forecasts
Total retail growth vs. pre-COVID-19 forecasts
Consumer behaviour
Purchasing patterns snapshot
Purchasing patterns: non-food
Purchasing patterns: food
Purchasing patterns: drinks
Purchasing patterns: personal care
Consumer habits
Retailer themes and responses
Online and fulfilment
Marketing
Social media and digital channels
Sharing human resources
Appendix
Methodology

List of Tables
Change in shopping behaviour for key non-food categories
Change in shopping behaviour for key food categories
Change in shopping behaviour for key drinks categories
Change in shopping behaviour for key personal care categories

List of Figures
Total retail market vs. pre COVID-19 forecasts, 2019-2024
Total retail growth vs. pre COVID-19 forecasts, 2019-2024
Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media

Report Title: Retail in China: Coronavirus (COVID-19) Country impact


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Companies Covered
Nike
JD.com
Meituan Dianping
H&M
Lin Qingxuan
Cosmo Lady
Hema

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