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Womenswear in China

Womenswear in China

In early 2021, fast fashion brand H&M faced a backlash after it refused to use Xinjiang cotton and expressed concern about the alleged use of forced labour in cotton production. The backlash from this decision then widened to brands associated with the Better Cotton Initiative (BCI), including Burberry, Nike, adidas, Converse, etc. This large-scale boycott has posed a great threat to these Western brands in terms of store traffic and sales revenue. For example, it is no longer possible to hail a...

Euromonitor International's Womenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Womenswear in China

List Of Contents And Tables

WOMENSWEAR IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Local brands stay afloat due to greater consumer awareness and political sensitivity
Sales of thermal underwear accelerate due to technology upgrades
Collaborations with well-known designers help propel brand awareness
PROSPECTS AND OPPORTUNITIES
Premiumisation trend expected to continue in the forecast period
Sales via e-commerce will continue to be driven by innovative marketing tactics
Fast fashion brands will face headwinds
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2016-2021
Table 2 Sales of Womenswear by Category: Value 2016-2021
Table 3 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 4 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Womenswear: % Value 2017-2021
Table 6 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 7 NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 9 NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 13 NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 14 LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 15 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 16 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Sportswear brands outperform industry average due to athleisure trend
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Womenswear in China


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