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Menswear in China

Menswear in China

This is no doubt that “China Cool” has been a key fashion movement in recent years, boosted by growing national pride and local players’ elevated brand image. For example, sportswear brands such as Li-Ning and Anta saw a surge in support from local consumers after the Xinjiang cotton incident. Similarly, many home-grown brands are benefiting from the rising appetite for “China Cool” amongst young consumers, and Made in China is perceived as a source of pride. In addition, “China Cool” is also la...

Euromonitor International's Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Menswear in China

List Of Contents And Tables

MENSWEAR IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
National tide of patriotism continues to boost opportunities for local brands
Down coats on trend along with colder weather
Brands accelerate digital strategies to win in the online marketplace
PROSPECTS AND OPPORTUNITIES
Unisex products set to gain traction
Athleisure will continue to lead growth for menswear
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2016-2021
Table 2 Sales of Menswear by Category: Value 2016-2021
Table 3 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 4 Sales of Menswear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Menswear: % Value 2017-2021
Table 6 LBN Brand Shares of Menswear: % Value 2018-2021
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 13 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 15 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 16 Forecast Sales of Menswear by Category: Value 2021-2026
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Sportswear brands outperform industry average due to athleisure trend
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Menswear in China


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