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Homewares in China

Homewares in China

Homewares is supported by strong demand in traditional categories such as cutlery, dinnerware and stove top cookware. This demand is being bolstered by the rising number of households in China and the expansion of the middle class, both in part underpinned by ongoing urbanisation. Upgrading to higher-end products continues to play an important part in driving growth, as consumers turn to products such as non-stick pans with honeycomb-like inner design, ceramic cutlery and kitchen knives, and vac...

Euromonitor International's Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Homewares in China
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Stable demand for traditional products, and consumer upgrading
Targeting key demand trends leading to segmentation of the offer
Functionality and aesthetics proving increasingly influential in innovation
COMPETITIVE LANDSCAPE
High level of fragmentation, with large number of small regional players active in the category
Companies moving into homewares from other areas
Local players putting growing competitive pressure on foreign rivals
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2014-2019
Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
Table 3 Sales of Homewares by Material: % Value 2014-2019
Table 4 NBO Company Shares of Homewares: % Value 2015-2019
Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
Table 6 Distribution of Homewares by Format: % Value 2014-2019
Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth hit by sluggish property market and policy developments
Trend towards one-stop shop convenience and cross-category development
High level of fragmentation, but steady process of consolidation continues
Store-based specialists remain dominant but forced to respond to rapid rise of e-commerce
Upmarket trend to support further value growth
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources

Report Title: Homewares in China


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