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Home Improvement in China

Home Improvement in China

Home improvement saw growth slow slightly in 2018. The deceleration was largely due to the sluggish housing market, as well as being influenced by furnished housing policies. According to the 13th Five Year Plan for the Development of the Construction Industry, issued by the Ministry of Housing and Urban-Rural Development (MOHURD) in 2017, furnished housing should account for 30% of housing by floor area by 2020. This is taking potential home improvement sales out of retail channels. In Feb 2019...

Euromonitor International's Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Home Improvement in China

Headlines
Prospects
Influences From the Housing Market Become Conspicuous in Retail
Demand for Green Products Influencing Home Improvement
Government Promotes Development of Green Products
Competitive Landscape
D&o Home Collection Enters Floor Covering and Wall Covering Through Acquisition
Smaller Players Suffer
Home Improvement Sees Some Consolidation
Category Data
Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Executive Summary
Home and Garden Sees Slower Growth
Demand for Smarter and Greener Homes Offers Potential
Home and Garden Is Fragmented But Sees Ongoing Consolidation
Multi-channel A Strategic Focus for Manufacturers
Home and Garden Set To See Stable Growth
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Distribution of Home and Garden by Format: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format and Category: % Value 2018
Table 14 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

Report Title: Home Improvement in China


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