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Consumer Lifestyles in China

Consumer Lifestyles in China

Despite a slowing economy, consumer spending continues to grow, spurred not only by the large cohort of middle-class, free-spending younger consumers but also by older consumers spending more to trade up to premium products and services. The number of online shoppers, especially those using mobile devices, continues to increase at a robust rate. The rapidly ageing population is expected to create significant demand for a variety of age-related goods and services in coming years.

Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International
April 2018


Lifestyles in China
Chart 1 Consumer Lifestyles in
Top Five Consumer Trends
Consumer Spending Continues To Grow
Optimistic Young Consumers Driving Increased Consumption
Consumers Continue To Embrace Online Shopping
Consumers Increasingly Spend Their Leisure Time Travelling
Older Chinese Becoming Formidable Consumer Force
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Babies and Infants in Focus
Kids (aged 3-7)
Chart 3 Kids in Focus
Tweens (aged 8-12)
Chart 4 Tweens in Focus
Teens (13-17)
Chart 5 Teens in Focus
Young Adults (18-29)
Chart 6 Young Adults in Focus
Chart 7 Priorities of Young Adults (Aged )
Middle Youth (30-44)
Chart 8 Middle Youth in Focus
Chart 9 Priorities of Middle Youth (Aged )
Mid-lifers (45-64)
Chart 10 MidLifers in Focus
Chart 11 Priorities and Preferences of MidLifers (Aged )
Later-lifers (65-79)
Chart 12 LaterLifers in Focus
Chart 13 Priorities and Preferences of LaterLifers (Aged )
Seniors (80+)
Chart 14 Seniors in Focus
Chart 15 Life Expectancy
House and Home
the Home Space
Chart 16 Home Ownership
Chart 17 Households by Type
Chart 18 Households by Urban and Rural
Chart 19 Age Distribution of Consumers by Dwelling Type
Running Costs
Chart 20 Household Running Costs
Chart 21 Housingrelated Spending Intentions
Spending and Saving
Attitudes Towards Spending
Chart 22 Discretionary Item or Service Spending Intentions:
Attitudes Towards Savings
Chart 23 Disposable Income and Savings
Chart 24 Saving and Spending Intentions
Main Household Shop
Chart 25 Household Shop by Retailer Type
Chart 26 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 27 Spending on Internet Retailing
Chart 28 Motivations for Shopping Online vs Instore
Eating and Drinking
Eating Habits
Chart 29 Consumer Spending on Food by Type
Chart 30 Preferences, Preparation, and Consumption of Food
Chart 31 Total Consumer Spending compared to Spending on Food
Drinking Habits
Chart 32 Consumer Spending on Drinks
Chart 33 Total Consumer Spending compared to Spending on Alcoholic and NonAlcoholic Drinks
Chart 34 Frequency of Drink Consumption Outside the Home
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 35 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women
Chart 36 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women
Chart 37 Daily Time Spent on Grooming Activities by Women:
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 38 Daily Time Spent on Grooming Activities by Men:
Style Icons and Celebrity Influences
Chart 39 Social Media and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 40 Healthrelated Spending and Healthy Life Expectancy for Men and Women
Chart 41 Obese and Overweight Population and
Chart 42 Daily HealthRelated Activities and Concerns by Age:
Ethical Living
Chart 43 EcoAttitudes and Willingness to Pay for Environmentallyfriendly Product Features
Sport and Fitness
Chart 44 Frequency of Exercise Activities
Leisure and Recreation
Leisure Time
Chart 45 Life Stress Concerns
Chart 46 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet
Chart 47 Frequency of Common Digital Activities on a Computer and a Mobile Phone
Chart 48 Daily Social Activities on Computer vs. Mobile Phone:
Chart 49 Total Consumer Expenditure compared to Spending on Leisure and Recreation
Chart 50 Total Consumer Expenditure compared to Spending on Package Holidays
Chart 51 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving

Report Title: Consumer Lifestyles in China

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