Surface Care in China

Abstract
The current value growth rate of surface care slowed in 2021, with only a low single-digit increase, following a strong surge in 2020 when the pandemic emerged. Then, in 2022, the resurgence of COVID-19 in China, driven by the Omicron variant, further strengthened people’s awareness of health and home hygiene, leading to the resumption of higher value growth. Amidst the changes in lockdown measures, consumers spent longer periods at home, stimulating the demand for stockpiling due to consumer co...

Euromonitor International's Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Content
Surface Care in China
January 2023

List Of Contents And Tables

SURFACE CARE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value sales return to higher growth in 2022, driven by increasing hygiene awareness
Natural ingredients remain popular, and sophisticated demand drives innovation
Shanghai Johnson maintains its lead
PROSPECTS AND OPPORTUNITIES
Stable outlook along with normalisation of demand
Cross-industry cooperation should be considered to minimise the competition
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN CHINA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2017-2022
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2017-2022
Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Home Care: % Value 2018-2022
Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
Table 16 Distribution of Home Care by Format: % Value 2017-2022
Table 17 Distribution of Home Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Home Care by Category: Value 2022-2027
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources