Air Care in China

Abstract
Air care delivered solid growth in 2021, due to increasing awareness of hygienic and healthy indoor air quality. However, after consistent growth for many years, and despite the COVID-19 resurgence in 2022, the current value growth rate was minimal for air care in this year with a marginal decline in volume terms. With the purchasing power of the younger generation growing, the “scent economy” is rising to satisfy their demand beyond fundamental product features. Therefore, this has extended con...

Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Content
Air Care in China
January 2023

List Of Contents And Tables

AIR CARE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value growth rate slows in air care under economic pressure
Enhanced scents and emerging demand for functional products
E-commerce drives growth for emerging players
PROSPECTS AND OPPORTUNITIES
Growth expected to rebound, driven by demand for products to improve mood
Challenge likely from outside the category
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 4 NBO Company Shares of Air Care: % Value 2018-2022
Table 5 LBN Brand Shares of Air Care: % Value 2019-2022
Table 6 Forecast Sales of Air Care by Category: Value 2022-2027
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN CHINA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources