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Vitamins in China

Vitamins in China

As vitamins are closely connected to building a stronger immune system, and Chinese consumers’ attention to immunity enhancement is reaching new heights, the category continues to see healthy growth momentum in the post-COVID-19 era. Habit persistence played an important role in the high level of vitamins consumption in 2021, while heightened awareness of immunity led more consumers to purchase not only vitamin C, but also vitamin D and vitamin B, which also have immunity-support claims. Vitamin...

Euromonitor International's Vitamins in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Vitamins in China

VITAMINS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins sees sustained demand post-COVID-19
Innovation in formats helps to reach a broader consumer base
Growing opportunities due to the rise of e-commerce
PROSPECTS AND OPPORTUNITIES
Single vitamins set to outperform multivitamins
Vitamins with a beauty positioning to gain traction
More market entrants will increase the competition
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

Report Title: Vitamins in China


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