Jan 27,2020 | Leisure
Since the time the world learnt about China through the adventurer Marco Polo’s writings, the country has been regarded as a mysterious and an exotic place. Even today, after years of economic growth the country has not lost its charm. From ancient cities, forests, temples, rice paddy fields to sacred mountains and stunning waterfalls, China has many amazing tourist attractions.
As the 4th largest inbound destination, the People’s Republic of China aims to enrich the quality and socio-economic development of tourism throughout the nation. Declared in the ‘Outline for National Tourism and Leisure’ (2013-2020) the strategy aims to improve the quality of life, tourism services, infrastructure, tourism product development (such as rural and red tourism), develop public services nationally and generally enhance the quality of overall services. City breaks, cultural tourism and backpacking are some of the most avid types of travel into and around China. As the People’s Republic of China invest in more tourism products, this has seen a rise in health and wellness, rural and red tourism throughout the nation. In 2018 China received 61.8 million inbound travelers, which is an increase of 1.8% from 2017. This insight report by Bharatbook includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for China as a destination market. It also provides an in-depth study of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case China. To gain a strong understanding of the opportunities and risks in the market, as well as obtain a clear and detailed insight, please visit Tourism Destination Market Insights: China.