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A2P Messaging - Text Converses Simplified!

Jun 11,2021 | Information Technology

A2P messaging is one of the most consistent channels that enable active customer engagement. A2P messaging is widely utilized throughout myriad industries such as retail, finance, logistics, healthcare, and transport. Moreover, the vast security presented by mobile networking system, extensive penetration of smartphones globally, and a massive open rate of SMS messaging is projected to skyrocket the acceptance of A2P messaging activities over the forecast period.

Global A2P messaging market is valued at approximately US$ 60.2 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 3.2 % over the forecast period 2020-2027. In 2018, the number of smartphone users in China is at around 850 million, which is more than any country in the world. India had the next most smartphone users, however less than half as many in China.

Further, compared to the US and Western Europe, smartphone access was highest in Australia, South Korea, Israel, and as more than 80% of the population is using a smartphone in these countries. Japan and Canada are significant exceptions to the 70% mark, with access rates just over 65%. However, degree of rules and regulations fluctuates from country-to-country, may impede market growth over the forecast period of 2020-2027. Major market player included in this report are AT & T, Sinch, China Mobile, Infobip, Orange, Route Mobile, Comviva, Twilio, BICS, Syniverse.

The regional analysis of the global A2P messaging market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to increasing adoption of mobile technologies among different industry verticals in the region.

Whereas Asia Pacific is also anticipated to exhibit the highest CAGR over the forecast period 2020-2027, due to massive mobile subscriber base, enterprises in this region across APAC.According to the market report offered on Bharatbook, the objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years.

The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

For more insights on the market, please visit Global A2P messaging market.